Add-ons are optional enhancements that some businesses find valuable after their core website is optimized. They're not required. They're not pushed. They exist for when you're ready.
Think of them as tools you can add to your system — each one addresses a specific gap that sits outside the website itself.
Every add-on is designed to complement your optimized website — not replace it. We'll only recommend one if the data from your audit suggests it would make a meaningful difference.
A full audit and optimization of your Google Business Profile — the listing that appears in Google Maps and local search results. This includes category optimization, service descriptions, photo strategy, Q&A management, and post scheduling to improve local search visibility.
For local service businesses, your Google Business Profile is often the first thing potential customers see — before they ever visit your website. An incomplete or poorly optimized profile means fewer clicks, fewer calls, and fewer opportunities to convert.
Service businesses that rely on local customers finding them through Google Maps or "near me" searches. Particularly valuable if your profile has fewer photos, reviews, or posts than your top competitors.
An automated system that sends timed review requests to your customers after service completion. It uses SMS and email sequences with sentiment pre-screening — routing satisfied customers to Google and directing dissatisfied ones to private feedback first.
Most happy customers simply forget to leave reviews. A consistent, well-timed ask dramatically increases your review velocity without being pushy. More reviews means more trust, which means more calls from people who are ready to book.
Businesses that do great work but have fewer online reviews than competitors. Especially effective for service businesses with repeat customers or high-volume job completion.
A tracking system that assigns unique phone numbers to different marketing channels — your website, Google Business Profile, ads, and print materials. Every call is logged with source attribution, duration, and outcome so you know exactly what's generating leads.
Without call tracking, you're guessing which marketing efforts are working. This gives you clear data on where your calls come from, which pages drive the most inquiries, and whether your website changes are actually increasing inbound calls.
Businesses that invest in multiple marketing channels and want to understand which ones are actually driving revenue. Also valuable for measuring the impact of website optimization over time.
Standalone pages built for a single purpose — converting visitors from a specific campaign, ad, or service into booked calls. Each page is designed with one CTA, one message, and zero distractions.
Your main website serves multiple audiences. A landing page speaks to one specific audience with one specific offer. This focus typically produces higher conversion rates than sending ad traffic to a general homepage.
Businesses running paid ads, seasonal promotions, or targeting specific service areas. Also useful for testing new service offerings before committing to a full website section.
Add-ons are not required for the core value of your website optimization. The audit and rebuild stand on their own. Your optimized website will work harder for your business regardless of whether you add anything else.
These tools exist because some businesses have gaps that sit outside the website — missed calls, low review counts, unclear attribution, or campaign-specific needs. If those gaps apply to you, an add-on might help. If they don't, it won't be recommended.
I will never push an add-on during your audit. The audit is about your website. If an add-on comes up, it's because the data suggests it — not because there's a sales target to hit. You'll always have full context before making any decision.
Add-ons are discussed only if relevant to your situation.
Each add-on is priced and delivered independently.
Recommendations are based on audit findings, not assumptions.
During the free audit, I'll review your website and your broader online presence. If an add-on would make a meaningful difference, I'll explain why. If not, I'll say so.
30 minutes. No cost. No obligation to add anything.
Add-ons are always discussed after the audit — never before.
If you've already had an audit or know which add-on you're interested in, fill out the details below. We'll review your situation and reach out within 48 hours.