Awareness Tool

HOW MUCH COULD
CONVERSION GAPS
BE COSTING YOU?

This calculator is not a promise. It's a lens. Use it to estimate how small gaps in your website's conversion process might be compounding into meaningful revenue loss over time.

The numbers are estimates based on the inputs you provide. Your actual situation may differ — and that's exactly what the free audit is designed to clarify.

The Compounding Effect

SMALL LEAKS ADD UP
FASTER THAN YOU'D EXPECT.

Most local service businesses don't have a demand problem. They have a conversion problem. Visitors land on the website, but something — unclear messaging, buried contact information, slow load times, or weak calls to action — prevents them from taking the next step.

Each individual missed conversion might seem minor. A visitor who bounces. A call that doesn't get returned quickly enough. A form submission that goes unanswered for 48 hours. But these small gaps compound. Over weeks and months, they represent a significant amount of revenue that was within reach but never captured.

The Drip Effect

Losing 2-3 potential customers per week doesn't feel urgent. Over 12 months, it can represent tens of thousands in unrealized revenue.

The Variables

Your traffic volume, your close rate, and your average job value are the three inputs that determine the scale of the gap.

The Estimate

This calculator gives you a rough sense of what those gaps might look like in dollar terms — so you can decide if it's worth investigating.

How to Use This

THREE INPUTS. ONE ESTIMATE.

The calculator uses three data points to produce a rough estimate. You don't need exact numbers — reasonable approximations work fine.

01

Enter Your Traffic

How many inbound inquiries, calls, or consultation requests does your business receive per month? Use your best estimate if you don't track this precisely.

02

Enter Your Drop-Off Rate

What percentage of those inquiries don't convert into booked appointments or jobs? This includes missed calls, unanswered forms, and visitors who leave without taking action.

03

Enter Your Average Job Value

What's the average revenue from a single customer or job? Include the initial service. If customers typically return, you can factor in lifetime value instead.

Select Your Industry for Relevant Defaults

Estimated Impact of Missed Conversions

%
$

These are conservative defaults. Adjust the sliders to match your business.

Estimated missed opportunities per month7.5
Estimated monthly revenue impact$37,500
Estimated annual revenue impact$450,000

Even small improvements in conversion rate can meaningfully change these numbers.

Save Your Estimate

We'll email you a summary of the numbers you entered — including 6-month and 12-month projections — so you can reference them later or share with your team.

No spam. Just the numbers you entered.

IMPORTANT: THIS IS AN ESTIMATE.

Please Read Before Drawing Conclusions

This calculator produces estimates, not guarantees. The numbers shown are based entirely on the inputs you provide. They assume a simplified model of how conversion gaps translate to revenue impact, and they do not account for seasonality, market conditions, competition, or dozens of other variables that affect real-world outcomes.

The purpose of this tool is awareness — to help you think about whether conversion gaps might be worth investigating for your business. It is not a diagnostic tool, and the results should not be treated as a prediction of what you will save or earn.

Actual results depend on your specific traffic, offer, market, and execution. No tool can predict business outcomes with certainty. If the numbers here suggest a gap worth exploring, the next step is a proper audit — not an assumption that these figures are accurate.

Revenue Fix does not guarantee specific revenue increases, lead volumes, or conversion rates. All calculator outputs are hypothetical estimates for educational purposes only.

Validate Your Numbers

WANT TO KNOW IF
THESE NUMBERS ARE
CLOSE TO REALITY?

The calculator gives you a rough estimate. The audit gives you specifics — what's actually happening on your website, where visitors are dropping off, and what changes are most likely to make a difference.

30 minutes. Free. No obligation to move forward.

The audit is about your website — not a sales pitch for services.