In the aesthetics industry, an empty consultation slot isn't just lost time — it's lost lifetime value. A single Botox client is worth $3,000–$8,000 over 24 months. When your booking flow adds friction, when your follow-up is manual, when your Google profile doesn't convert — you're not losing appointments. You're losing compounding revenue.
The Numbers
What Caused It
Multi-step booking processes that require phone calls during business hours.
No automated appointment reminders or confirmation sequences.
Social media presence that generates interest but has no conversion path.
Websites optimized for aesthetics, not for action — beautiful but passive.
Who This Hits Hardest
Med spas doing $80K–$300K/month with 2–5 providers.
Practices that rely heavily on Instagram but have no funnel from DM to booked consult.
Clinics in saturated markets where the first responder wins the client.
Prevention Note
Reducing booking friction by even 20% typically increases consultation volume by 30–40%. The combination of instant online booking, automated reminders, and a 5-minute follow-up protocol is the difference between a waitlisted practice and one with empty chairs.
What To Do Next
If your practice is generating inquiries but struggling with consultation conversion, a diagnostic call will identify the specific friction points costing you clients.