In markets where a single job averages $4,000–$15,000, the cost of a missed call isn't an inconvenience — it's a five-figure monthly leak. Most high-ticket local service businesses lose between 30–50% of inbound leads before anyone picks up the phone. The math is brutal, and most owners have never seen it.
The Numbers
What Caused It
No after-hours call routing or voicemail-to-text system in place.
Website contact forms that go to a shared inbox nobody checks.
Google Business Profile with outdated hours or a disconnected number.
Reliance on word-of-mouth with zero digital follow-up infrastructure.
Who This Hits Hardest
Solo operators and small crews running $500K–$2M/year businesses.
Contractors who spend on ads but have no system to capture the leads those ads generate.
Businesses in competitive metro areas where response time determines who gets the job.
Prevention Note
The fix is not more advertising. It's building a response system that captures, routes, and follows up on every inbound inquiry within minutes — not hours. Businesses that implement structured call handling and automated follow-up typically recover 60–80% of previously lost leads.
What To Do Next
If your business does $50K+/month in revenue and you suspect your phone is costing you more than your ad spend, a diagnostic call will map the exact leak points.